The Insider's Guide to Success in this Unique IndustryTo make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That's where Medical Device Marketing comes in. With more than 20 years' experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You'...
By Terri Wells
Paperback: 164 pages
Publisher: Outskirts Press (September 24, 2010)
Product Dimensions: 7 x 0.4 x 10 inches
Amazon Rank: 163664
Format: PDF ePub djvu ebook
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Medical Device Marketing: Strategies, Gameplans & Resources For Successful Product Management reviews:
This book gives a very broad overview and doesn't really give any detailed information. It is a quick and easy read but not super helpful. I am fairly new into the medical device industry and found ...
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